Amazon’s New Year’s sale 2025 is here with thousands of fashion, beauty, home, and tech deals for up to 69 percent off. We found the 100 best Amazon deals, including Coach bags, Apple AirPods, CeraVe skin care, and more, from just $7.

Pop the bubbly.

Against all odds, we’ve somehow made it to 2025—that alone is cause for celebration. After spending the past few weeks scrambling to buy presents for loved ones, it’s only right that we ring the new year by finally doing a bit of shopping for ourselves. And, now that Amazon’s massive New Year’s sale is live, there’s truly no reason to wait. 

The retailer recently slashed prices on thousands of items across its fashion, beauty, home, and tech departments. Whether it’s your closet, skin care drawer, or living room that needs a 2025 refresh, you’ll easily find what you’re looking for on Amazon. I’ve already plucked out the 100 best deals to shop today, so peruse through the list below and hurry to take advantage of these low prices while you still can. 

Best Amazon New Year’s Sales Overall

• Viral Product: Cosrx Snail Mucin Face Serum, $20 (Originally $25)
• Best-Seller: Apple AirPods Pro 2 Wireless Earbuds, $190 (Originally $249)
• The Gym People High-Waisted Leggings, $19 (Originally $30)
• Yankee Candle Balsam and Cedar Candle, $17 (Originally $31)
• CeraVe Resurfacing Retinol Serum, $16 (Originally $22)
• Pink Queen Two-Piece Knit Set, $40 with coupon (Originally $50)
• Apple AirPods Max Over-Ear Headphones, $500 (Originally $540)
• Medix 5.5 Retinol Body Lotion, $33 (Originally $40)
• JBL Go 3 Eco Portable Mini Bluetooth Speaker, $30 (Originally $40)
• Coach Signature Logo Bangle Bracelet, $76 (Originally $95)

Your New Year's Day should be spent relaxing, not clicking through pages of products. That’s why I’ve taken care of that task for you by rounding up 10 can’t-miss deals. You’ll find everything from cozy lounge sets to Apple AirPods on sale. Tons of beauty products, including Cosrx’s editor-loved snail mucin serum and CeraVe’s best-selling retinol, are also marked down. That’s just a sneak peak, though—keep scrolling to find even more discounted finds on Amazon.  

Best Amazon New Year’s Clothing Sales

Personally, looking my best helps me feel my best. That’s why I’m starting my year off by upgrading my wardrobe with a few new pieces. I’m of course eyeing comfy sweaters and Levi’s jeans, two of my everyday fashion staples. Loungewear, like Hanes hoodies and knit two-piece sets, is on sale, too. Plus, it’s only right that we leave uncomfortable bras in 2024, making this customer-loved wireless style the perfect addition to your undergarment drawer. 

• Editor-Loved Brand: Levi’s Ribcage Straight Leg Jeans, $48 (Originally $80) 
• Anrabess Oversized Crewneck Sweater, $45 (Originally $63)
• Lillusory Two-Piece Lounge Set, $59 (Originally $73)
• Hanes Ecosmart Full-Zip Hoodie, $12 (Originally $24)
• Warner’s Seamless Wireless Bra, $22 (Originally $42)
• Columbia Full-Zip Sweatshirt, $30 (Originally $60)
• Lee Ultra Lux Comfort Trousers, $24 (Originally $43)
• Gap Logo Fleece Joggers, $30 (Originally $32)
• Hanes Essentials Cotton Crewneck T-Shirt, $5 (Originally $11)
• Skechers Go Walk Yoga Pants, $33 (Originally $49)

Levi’s Ribcage Straight Jeans

$80 $48 at Amazon

Best Amazon New Year’s Shoe Sales

As we all know by now, the right shoe can make or break an outfit. And currently, Amazon is overflowing with on-sale versions of every footwear style you can imagine. There’s a variety of walking-friendly sneakers, including kicks from Dr. Scholl’s and Brooks. To survive the chilly January temperatures, you may also want to grab a fuzzy pair of Koolaburra by Ugg boots or fur-lined slippers. And, try out my favorite shoe trend with a pair of chunky loafers, which instantly adds a polished look to even the simplest of ‘fits. 

• Best-Seller: Dr. Scholl’s Time Off Sneakers, $70 (Originally $100)
• Kidmi Faux Fur-Lined Suede Mules, $40 (Originally $48)
• Brooks Adrenaline GTS 23 Running Shoes, $100 (Originally $140)
• Litfun Fuzzy Slippers, $22 (Originally $28)
• Dream Pairs Closed-Toe Chunky Heels, $38 (Originally $46)
• Koolaburra by Ugg Short Boots, $80 (Originally $90)
• Adidas VI Court 3.0 Sneakers, $56 (Originally $75)
• Guess Loven Sneakers, $30 (Originally $62)
• Franco Sarto Balin Penny, $30 (Originally $38)
• Reebok Club C Double Sneakers, $66 (Originally $85) 

Dr. Scholl’s Time Off Sneakers

$100 $70 at Amazon

Best Amazon New Year’s Beauty Sales

Beauty hauls can get expensive fast, but thankfully, that won’t be the case today. Under-$20 products like L’Oréal’s Telescopic mascara and Julep’s eyeshadow stick make doing your eye makeup a breeze, while primers like the L’Oréal Lumi Glotion and E.l.f. Power Grip provide the perfect base layer for foundation. If you usually skip foundation (I’m with you), consider the Maybelline Instant Age Rewind concealer and Honest Beauty Vitamin C Tinted Moisturizer to achieve a natural-looking yet flawless finish 

• Martha Stewart-Loved: L’Oréal Lumi Glotion, $14 (Originally $17)
• Oprah-Loved: Kandi Koated Makeup Brush Set, $30 (Originally $38)
• Julep Eyeshadow Stick, $7 with coupon (Originally $18)
• E.l.f Power Grip Primer, $9 (Originally $10)
• L’Oréal Telescopic Mascara, $11 (Originally $13) 
• Physicians Formula Murmuru Butter Bronzer, $13 (Originally $16)
• Maybelline Instant Age Rewind Multi-Use Concealer, $9 (Originally $11)
• Covergigrl Simply Ageless Perfector Foundation, $16 (Originally $21)
• Honest Beauty Vitamin C Tinted Moisturizer, $21 (Originally $27)
• Rimmel London Waterproof Eyeliner, $7 (Originally $12)

L’Oréal Lumi Glotion

$17 $14 at Amazon

Best Amazon New Year’s Home Sales

Whether it’s a too-stiff pillow or dreadfully uncomfortable office chair, we all have items in our home that could be replaced. Luckily, Amazon is overflowing with discounted home and kitchen picks, with prices starting at just $10. I’m throwing a lavender-scented Yankee candle in my cart, along with Beckham Hotel Collection’s customer-loved pillows. You can also elevate your nightly slumpers with a new silk pillowcase or hotel-quality sheet set, both available for under $35. Plus, one can never have too many fleece blankets during this time of year, so snag this $20 one while you’re at it. 

• 46% Off: CGK Queen Sheet Set, $21 with coupon (Originally $39)
• Yankee Candle Lemon Lavender, $17 (Originally $31)
• Afloia Air Purifier, $70 (Originally $101)
• Beckham Hotel Collection Bed Pillows, $47 with coupon (Originally $78)
• Yankee Candle Vanilla Cupcake Candle, $15 (Originally $31)
• Bedsure Satin Pillowcase, $10 (Originally $12)
• Bedsure Fleece Lightweight Blanket, $20 (Originally $31)
• Gabrylly Ergonomic Office Chair, $204 (Originally $270)
• Utopia Bedding Pillows, $32 (Originally $33)

CGK Queen Sheet Set

$39 $21 at Amazon

Best Amazon New Year’s Tech Sales

If you didn’t get the new gadget you wished for over the holidays, consider this your sign to take matters into your own hands. Home streaming must-haves like the Amazon Fire TV Stick and Roku Express Streaming Device are on sale, meaning you could soon be watching all your favorite content in 4K. If you’re taking any trips this year, Apple AirTags and portable chargers will make practical additions to your suitcase. Finally, for the music lovers, you’ll be pleased to see plenty of name-brand bluetooth headphones and speakers on sale as well. 

• Under-$100: Apple AirTag 4 Pack, $70 (Originally $99)
• Amazon Fire TV Stick 4K, $28 (Originally $50)
• Roku Express 4K+ Streaming Device, $24 (Originally $40)
• JBL Tune 510BT Bluetooth Headphones, $30 (Originally $40)
• Apple MagSafe Charger, $30 (Originally $39)
• Bose TV Soundbar, $199 (Originally $279)
• Beats Pill Wireless Bluetooth Speaker, $100 (Originally $150)
• Iniu Portable High-Speed Charger, $18 (Originally $22)
• Getpals Wireless Charging Stand, $18 with coupon (Originally $22)

Apple AirTag 4-Pack

$99 $70 at Amazon

Best Amazon New Year’s Designer Fashion Sales

It’s no secret that designer styles often come with hefty price tags, but with slashed prices on Coach, Anne Klein, and more, even I’m considering bringing some luxe accessories into my life. From crossbodies to satchels, tons of chic purses are now on sale. Not to mention, sunglasses from Gucci and Michael Kors are also great for wearing year-round. Of course, we can’t forget about bling, and this Swarovski bracelet is the ultimate sparkly statement piece.

• Celeb-Worn Brand: Coach Embossed Croc Cassie Crossbody 19 Bag, $274 (Originally $350)
• Coach Glovetanned Leather Hamptons Bag, $207 (Originally $295)
• Anne Klein Bracelet Watch, $38 (Originally $65)
• Anne Klein Brooklyn Pumps, $45 (Originally $89)
• Gucci Lightness Square Sunglasses, $175 (Originally $350)
• Michael Kors Aviator Sunglasses, $48 (Originally $65)
• Calvin Klein Reyna Novelty Satchel Bag, $106 (Originally $178)
• Swarovski Matrix Crystal Bracelet, $99 (Originally $119)
• Swarovski Clear Crystal Earrings, $89 (Originally $149)
• Michael Kors Crossbody Handbag, $59 (Originally $99)

Coach Embossed Croc Cassie Crossbody 19 Bag

$350 $274 at Amazon

Best Amazon New Year’s Skin Care Sales

Fight off the winter blues with Amazon’s wide selection of nourishing skin care products, including deals starting at just $14. Brighten your complexion with TruSkin’s Vitamin C serum, or smooth out fine lines and wrinkles with RoC’s retinol under-eye cream. Winter dryness is no match for hydrating picks like the L’Oréal Age Perfect Rosy Tone Moisturizer and Cosrx Hyaluronic Acid Moisturizing Cream, both of which have thousands of five-star ratings. 

• Sarah Jessica Parker-Loved Brand: RoC Retinol Correxion Serum, $20 (Originally $30)
• L’Oréal Paris Age Perfect Rosy Tone Moisturizer, $18 (Originally $25)
• TruSkin Vitamin C Serum, $39 (Originally $49)
• CeraVe Skin Renewing Eye Cream, $18 (Originally $22)
• RoC Retinol Correxion Under-Eye Cream, $22 (Originally $30)
• Cosrx Hyaluronic Acid Moisturizing Cream, $20 (Originally $25)
• Neutrogena Hydro Boost Hyaluronic Acid Serum, $20 (Originally $27)
• Beauty of Joseon Glow Serum, $14 (Originally $17)
• Evian Glow Facial Mist, $18 (Originally $22)
• EltaMD Foaming Facial Cleanser, $28 (Originally $35) 

RoC Retinol Correxion Serum

$30 $20 at Amazon

Best Amazon New Year’s Hair Care Sales

If one of your New Year’s resolutions is achieving fuller, shinier hair, I’ve got you covered with the best products. Those focused on thickening will want to check out the Wild Growth Hair Oil and Pura D’Or biotin-infused shampoo, both available for less than their usual price. You can also save money and skip the salon by grabbing the Revlon hot air brush, which will help you achieve professional-quality blowouts at home. I’m also tempted to repurchase the It’s a 10 leave-in treatment, which instantly softens my coarse, unruly curls.  

• Editor-Loved: It’s a 10 Haircare Miracle Leave-In Keratin, $30 (Originally $45)
• Wild Growth Hair Oil, $10 (Originally $13)
• Pura D’Or Anti-Thinning Biotin Shampoo, $30 (Originally $40)
• 57% Off: Creip Hair Growth Spray, $10 with coupon (Originally $23)
• Mise En Scene Perfect Serum, $12 (Originally $19)
• Revlon One-Step Volumizer Hair Dryer Brush, $34 (Originally $40)
• Shark SmoothStyle Blow Dryer Brush, $79 (Originally $100)
• Nexxus Shampoo and Conditioner Set, $35 (Originally $46)
• 69% Off: BioSilk Therapy Shine Treatment, $11 (Originally $36)
• Ouai Leave-In Conditioner and Heat Protectant, $16 (Originally $18)

It’s a 10 Haircare Miracle Leave-In Keratin

$45 $30 at Amazon

Best Amazon New Year’s Under-$50 Sales

The only thing better than a great deal? A great deal that’s under $50. Your wallet will thank you for grabbing these budget-friendly finds, which include rejuvenating under-eye patches, a sleek essential oil diffuser, and my go-to Crest 3D teeth-whitening strips. These items won’t stay under $50 for long, though, so snatch up your favorites while you still can. 

• Editor-Loved Product: Crest 3D Sensitive Whitestrips, $35 (Originally $50)
• Bagail 8-Piece Packing Cubes Set, $14 with coupon (Originally $25)
• Nazano Gold Under-Eye Patches, $7 (Originally $10)
• Kitsch Rice Bar Shampoo and Conditioner Set, $22 (Originally $28)
• Amazon Echo Show 5, $45 (Originally $90)
• O-Cedar EasyWring Microfiber Spin Mop and Bucket, $45 (Originally $60)
• Pougny Under-Sink Organizer Rack, $22 with coupon (Originally $39)
• StepRite Cushioned Kitchen Mat, $21 (Originally $36)
• Sweet Alice Gravity Electric Salt and Pepper Grinder Set, $28 (Originally $34)
• Asakuki Essential Oil Diffuser, $21 (Originally $36)

While the curtain has already closed on 2024, there’s still time to take advantage of these New Year’s sales. Head to Amazon to load up your cart, and find even more discounted picks, below. 

Crest 3D Sensitive Whitestrips

$50 $35 at Amazon

TruSkin Vitamin C Serum

$49 $39 at Amazon

Anrabess Oversized Crewneck Sweater

$63 $45 at Amazon