His Instagram bio contains one word: unclassifiable. But we call Andrés Reisinger, the Argentine artist who works mostly in the digital realm, an Interior Design Best of Year Award winner. He earned it for Hortensia, which originated from his 3-D rendering of a chair that looked like a big, blush hydrangea and went viral in 2021; Moooi and textile designer Júlia Esqué helped Reisinger put the piece into production, dressing it in 20,000 laser-cut polyester petals.
He utilized that same material, hundreds of yards of it, to manifest Unreal, his very real but temporary architectural installation created for Hourglass, the luxury beauty brand, to celebrate the launch of its Unreal liquid blush. Reisinger has cloaked buildings in Miami, Madrid, and Jeddah, Saudi Arabia, with his dreamlike pink drapes through his Take Over series, which also began as a virtual exercise. But Unreal marks his first three-dimensional project in New York, where it overtook an empty storefront on a NoLIta corner for a weekend pop-up and even featured one of his Hortensia chairs inside. Next up for Reisinger, Elastic–Take Over comes to Amsterdam in October.
Artist and designer Andrés Reisinger sheathed a New York storefront in 850 yards of polyester for Unreal, a three-day pop-up last July commissioned by cosmetics brand Hourglass.