“Canadians trust Shoppers Drug Mart to offer them the very best assortment in beauty,” says Gwennaëlle Varnier, VP of Category Management for Prestige Beauty at Shoppers Drug Mart, in a media statement. Yves Rocher expansion © JulPo Getty Images The partnership with Shoppers Drug Mart and Pharmaprix marks the first time the Yves Rocher brand will be available outside of its own distribution channels.
The partnership with Shoppers Drug Mart and Pharmaprix, Canada’s largest drugstore retailers, was two years in the making, according to a press release.
“This expansion marks a transformative moment for Yves Rocher in Canada,” said Julie Huynh, Managing Director of Yves Rocher North America, in a media statement, before adding that “partnering with Shoppers Drug Mart and Pharmaprix allows us to make our dermo-botanical expertise more accessible” to a broader consumer base across Canada.
“We are proud to reach each new customer in a meaningful way and continue the brand’s legacy in offering natural, sustainable beauty solutions,” she said.
This strategic move follows Yves Rocher’s Retour aux Sources initiative launched last year, which emphasizes reconnecting with customers and the brand’s mission of “offering customers natural, responsible beauty that harnesses the power of plants.” Expanding into Shoppers Drug Mart stores enables Yves Rocher to meet Canadian consumers who value plant-based and sustainable beauty options where they are.
Meeting consumer demand for sustainable beauty
This partnership with Shoppers Drug Mart aligns with the retailer’s commitment to sustainable, clean beauty offerings. “Canadians trust Shoppers Drug Mart to offer them the very best assortment in beauty,” says Gwennaëlle Varnier, VP of Category Management for Prestige Beauty at Shoppers Drug Mart, in a media statement.
“More and more we are seeing customers looking for clean and responsibly sourced products to include in their skin care routine,” which is “why we are thrilled to introduce Yves Rocher in Shoppers Drug Mart stores and online,” she added.
With Shoppers Drug Mart’s “expertise in our stores, convenient locations in communities across the country and our PC Optimum loyalty program, there’s no better place than Shoppers for beauty in Canada,” Varnier added.
Strategic collaboration with Prestilux
To ensure a smooth and successful rollout, Yves Rocher has joined forces with Prestilux, a Canadian company with extensive experience distributing and marketing high-end skin care and cosmetic brands. According to the press release, this decision reflects Yves Rocher’s “commitment to the brand’s Canadian growth” by partnering with a “well-established and recognized player in the beauty market.”
This development signals a growing opportunity for Canadian beauty product manufacturers and suppliers in the dermo-botanical and natural beauty segments. Yves Rocher’s success in expanding beyond proprietary channels demonstrates that established brands can align with major retail chains to broaden market reach while maintaining core values.