This look is sublime.
Red continues to prove that it is the color of the year, and Kendall Jenner is the latest celebrity to bring the shade to life.
Jenner is the face of Tory Burch’s new fragrance, Sublime, and the campaign is full of red-hot campaign imagery—literally. In one snap, lensed by the famed photographer duo Mert and Marcus, Jenner can be seen sporting a vibrant cherry-red string bikini top—designed by the brand and available for purchase for $108 per piece—and a matching lipstick as she holds a giant glass bottle of perfume. Her brunette locks are styled in a middle part and gentle waves, and the rest of her glam was left pretty minimal in order to let her lips, well, do the talking.
A separate promotional video—shared to both Jenner and Tory Burch's Instagrams—captured some behind-the-scenes content of Jenner at the shoot, as well as clips of her modeling alongside the opulent bottle in a totally sheer bedazzled fishnet dress before slipping into the crimson bikini and another jeans and long-sleeve tee look.
"Confident, sensual and strong," the caption read. "My new favorite fragrance #ToryBurchSublime."
In a press release, founder and designer Burch reiterated the fragrance's tagline saying that women today "want the perfect balance of sensuality and strength," which they can find in Sublime. Choosing Jenner as the face of the new fragrance was a no brainer to Burch who says that the model has a "quiet power" about her. “She knows who she is and she’s fearless," Burch continued. "She is an entrepreneur and a role model for so many people, and that was important to me.”
Elsewhere in the statement, Jenner opened up about why she decided to work with the brand. “Sublime is beautiful, it’s sexy, it’s confident,” she said. “I love what Tory does and what she stands for. I want to align with designers who feel genuinely right to me, and this felt natural and organic.”
Jenner is no stranger to a sexy bikini, specifically a red one. Last month, the model gave fans a glimpse at her summer by posing in a fiery string swimsuit top and a matching hat while lounging on a boat.
She shared a series of selfies documenting her boat day on Instagram with the caption, “wake surfer girl.”