We spoke to the founder about why the brand branched out into experiential marketing…
The professional skin care brand Crystal Clear Clinical recently held its first-ever pop-up event at Liverpool One in the UK.
Over the course of three days, it treated over 140 people with a free Skinstorm facial treatment, which is normally priced at £250.
The in-clinic treatment is the first skin care treatment that uses topical dissolved oxygen “to keep the skin in a de-stressed state throughout.”
For Crystal Clear Clinical, which launched 29 years ago, the popup event signified a move towards experiential-based events, which has followed its recent rebrand (as the brand was previously known as Crystal Clear Skincare).
A move to more experiential events
According to the founder Sharon Hilditch, MBE FCGI, it decided to offer the pop-up in a move to more experiential-based events for their customers.
“After years of attending trade shows, we wanted to do something where we could have complete control over the customer experience,” she explained.
“We also wanted to allow our customers to experience the Skinstorm treatment for free without the need to find a clinic first,” she said.
The tailored, six-step facial treatment is normally priced at £250. It uses patented dissolvable oxygen infusion-containing drone technology that creates “a mattress effect to plump and firm,” while the dissolvable oxygenating infusion and active ingredients “travel to where they are needed to help kill bacteria.”
At the pop-up clinic the brand also showcased and sold more products in its range, gave away luxury skincare prizes, and offered exclusive discounts.
Hilditch said that the brand now plans to bring the pop-up to all other major cities in the UK, with dates soon to be revealed in London, Leeds, Manchester, and more.
