© Yulia Lisitsa / Getty Images In a recent editorial webinar hosted by CosmeticsDesign and NutraIngredients, experts from the fields of nutrition and skincare gathered to discuss the growing trend of beauty from within.
Sophie Medlin, chair of the British Dietetic Association for London, Lucy Goff, founder of skincare brand Lyma, and Melissa Snover, CEO and founder of Nourished, formed the panel.
The panelists explored innovative skincare approaches, including using supplements and personalized products that work from the inside out, targeting both skin health and overall well-being.
The future of beauty
All three experts highlighted the growing importance of supplements in the beauty industry, agreeing that people are increasingly viewing beauty through the lens of holistic health.
As consumers become more informed about the links between gut health, nutrition, and skin appearance, the demand for science-backed supplements and personalized skincare solutions is set to rise.
Despite the optimism surrounding beauty-from-within products, the panelists were clear about the challenges that lie ahead, particularly in terms of regulation and transparency.
They called for more rigorous standards to ensure product safety and effectiveness, stating the need for collaboration between manufacturers, nutritionists and regulators to create products that not only meet consumer demand but also deliver on their promises.
As the trend of beauty-from-within continues to grow, consumers can expect to see more innovations in the integration of supplements, personalized skincare and advanced technologies that address not just external beauty but overall health and well-being.
Gut-skin axis
Medlin addressed the rising popularity of probiotics and prebiotics in skincare, emphasizing their ability to reduce inflammation and improve skin conditions.
However, she warned that supplements alone cannot replace a balanced diet and stressed the need to educate consumers on integrating supplements with healthy eating.
Additionally, she expressed concern about the “Wild West” nature of the supplement industry, with varying standards and a lack of regulation.
Medlin called for collaboration with nutrition professionals to ensure that supplements are backed by scientific rigor.
Holistic approaches
Goff described how she created a skincare system tailored to the consumer: Lyma combines ingestible supplements with cutting-edge technology like the Lyma Laser, a device designed to offer clinic-grade skin regeneration at home, and an epigenetic topical serum.
The brand’s supplements focus on five key areas of well-being: sleep support, immunity enhancement, mental clarity, stress reduction, and skin, hair and nail health.
Products include solubilized keratin from hydrolyzed sheep’s wool, which Goff explained closely matched the human amino acid profile and proved more effective at strengthening hair than other keratin forms.
She emphasized the importance of bioavailability in supplements, discussing how technological advancements are making ingredients like turmeric more effective by improving absorption.
Lyma promotes a holistic approach to beauty, emphasizing the importance of sleep, stress, and diet in achieving optimal skin health.
Like Medlin, Goff voiced concerns about the lack of regulation in the supplement industry and stressed the need for pharmaceutical-grade standards for efficacy and safety.
Consumer trends
Snover provided insights into shifting consumer trends, observing a growing demand from younger consumers, including teenagers, and a rising interest among men.
She said that social media drives this shift, with ingredients like collagen, resveratrol, CoQ10, biotin and hyaluronic acid gaining popularity online.
Snover also highlighted the role of sustainability in product development, noting that Nourished uses a collagen complex derived from upcycled eggshells, which requires a lower dosage compared to traditional sources.
She repeated concerns about misleading marketing in the supplement industry and urged stricter regulations and transparency.
Like her fellow panelists, Snover advocates for evidence-based results and emphasizes the need for ingredient manufacturers to share robust clinical data to help consumers distinguish between high-quality and ineffective products.
If you could not attend and want to hear more about expert insights on trends, innovation and opportunities in the space, the Beauty from within: Trends & innovation webinar is now available on demand.