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Hollywood can't stop wearing the shockingly comfy heels.
When I think of comfortable footwear, my mind doesn’t exactly go to fashion-forward styles, instead conjuring up images of chunky, outfit-ruining orthotics. There’s one brand, however, that’s made me rethink that, and it’s one Hollywood can’t stop wearing.
Vivaia has reimagined supportive footwear with its trending, cushioned shoes that editors and stars reach for over and over again, including flats, Mary Janes, and, yes, even heels, the latter of which have been worn by Julia Roberts, Scarlett Johansson, and Naomi Watts. And this week, the brand’s sneaker-like pumps got Gen Z’s stamp of approval when Jenna Ortega stepped out in a pair of its Julie Pros.
Julie Pro Round-Toe Heel
$139 at Vivaia.com
The Beetlejuice Beetlejuice actress has been on a fashion tear this week with outfits inspired by her upcoming movie, including a callback to the original film, a pinstripe set, and a black-and-white look that was finished with Vivaia’s cap-toe pumps. The heels carried on that color-blocked theme while giving her look a more polished, timeless feel. I had been considering the shoes before, but this outfit finally convinced me to add them to my cart.
$139 at Vivaia.com
In terms of look, these are about as goes-with-everything as a pump can get. With its modest block heel, classic silhouette, and 12 color options, these work with everything from blue jeans to dresses and, as Ortega proved, even mini skirts. But it’s not just the style that makes these shoes a must-have, it’s their comfort.
$139 at Vivaia.com
Anyone who owns a pair of Vivaia’s shoes will tell you just how good they feel, and it’s thanks to the stretchy, breathable exterior that helps create the perfect fit, padded heel, and cushioned insole with arch, heel, and forefoot support. Not only has InStyle named these the most comfortable heels of 2024, but our fashion editor said that Ortega’s exact style has become her “go-to comfortable heel” because they “feel as good as sneakers” but look better. She explained that, “the durable arch support and cushioned footbed feel like clouds on [her] feet,” providing so much support that she was able to “walk, run, and dance in them for over 12 hours.” And she’s not alone—these heels have more than 2,000 fans at Vivaia who swear by the heels for elevating their outfits without sacrificing comfort.
Vivaia is the practical footwear brand celebrities across every generation swear by. Shop more of its best-selling styles, below.
Addison Pointed-Toe Slingback Heel
$119 at Vivaia.com
Leah Pro Pointed-Toe Slingback Heel
$97 at Vivaia.com
Tamia Mary-Jane
$97 at Vivaia.com
Tamia 2.0 Almond-Toe Ballet Flats
$97 at Vivaia.com