Lounge seating is backdropped by a ventilated façade framing a monitor.
Even though almost six years have gone by since Cosentino put down roots in the heart of Los Angeles’ West Hollywood design district, its opening still looms as a night to remember. The venue was packed with design-scene players plus some life-size metallic figures, like Goldfinger but painted silver. Were they real-life mimes? Statues? We had to watch and wait to determine the answer. Ultimately, the evening’s real star appeared. Cindy Crawford, as glam in real life as in photos, was the brand ambassador for Silestone. The showroom remained intact until about eight months ago when it closed for renovation, inside and out.
Cosentino’s in-house team took charge of the former. Step inside to a lighter, brighter environment, with custom-cut large squares of creamy Dekton nebbia replacing deep gray predecessors as flooring throughout. New, too, is the focal wall, a ventilated face framing a monitor, cinema-esque in both size and picture quality of the continuous loop highlighting surfacing innovations. At rear, the comprehensive materials library, aka the design atelier is expanded to include textiles, tile and cabinetry samples. Perhaps newest of all is attitude. There’s lounge seating, à la hospitality settings, galore, plus cozy round meeting tables scattered throughout.
The library’s beautifully crafted cabinetry begs sample exploration.
“It’s all to service our clientele, encouraging them to linger and hang out,” says showroom manager Sara Gil Montoya, who hails from Almería, Spain, where the company maintains its several-million-square-foot complex of headquarter factories leading to a global employee count of 6,000. (Almeria, by the way, is home to spaghetti westerns, including sites for classics The Good The Bad and The Ugly and Fistful of Dollars). More news? In its current rendition the showroom plays up Cosentino’s comprehensive bathroom offerings including vanities, seamless shower walls, shower trays, and floors in fetching vignettes.
Outside, the patio presents another story, adding 695 square feet to bring the total area to 2,200 square feet. Room-like in proportions, it is designed as just that, an al fresco lounge for cooking, dining, and entertaining. Credit designer Claudia Afshar a London native currently heading up a Brentwood-area studio of 14, whose portfolio spans the globe with projects from LAX to French chateaux, Los Angeles, and San Francisco residences as well as product design.
Outdoor details.
In fact, it was this last project that sparked her collaboration with the Cosentino renovation. Why couldn’t the fluted stone fireplace surround she was creating for a high-end residence be duplicated more commercially with a Cosentino product? Quite simply, she discovered, armed with samples, during a trip to HQ in Spain because the machinery was lacking. Not for long, however. Cosentino made the investment, and Dekton’s Ukiyo (Japanese for live in the moment) launched in November 2023. The material not only clads the outdoor cook space Urban Bonfire X Dekton set off, naturally, by Spanish furnishings from Expormim, but is expanding in scope under Afshar’s development. Looks like a new star is born.
Tour The Larger-Than-Life Cosentino Showroom In West Hollywood
Round tables throughout the showroom set the scene for client meetings.
The lounge vignette adjoins the comprehensive materials library while large-scale slabs are displayed at right.
Lounge seating is backdropped by a ventilated façade framing a monitor.
Cosentino’s full-service bathroom.
Afshar’s outdoor lounge features her fluted Ukiyo cladding the console and as a focal wall.