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Image: Getty Big-name, heritage cosmetics brands have long dominated travel-retail, but as consumers’ needs change, smaller businesses are shaking up the status quo. We take a look at some of these disruptor brands…
At the recent TFWA show in Cannes, many big-name beauty players such as L’Oréal, L’Occitane and Coty had a strong presence and impressive innovation pipelines, but there were also plenty of smaller or more niche brands with innovative offerings that have entered the travel-retail sales channel across the globe.
We’ve rounded up some of the beauty and personal care brands we spotted making waves in this sector…
GESKE
The futuristic German skin care company has a range of skin care devices and topical products in an array of metallic shades. There really is something for every skin care need among its tech-savvy offering.
Kool Beauty
Paris-based skincare brand Kool Beauty gives a semi-personalised offering, as customers can start their brand journey by getting a ‘tailormade skin care diagnosis.’ Its products are ingredient-led and stand out of the crowd in bright yellow packaging.
Margaret Dabbs London
The podiatrist-born brand is based in London and has worked hard to make footcare glamourous. Its products look gorgeous on shelf, but are packed with potent ingredients that will improve even the ugliest of feet and tackle the biggest footcare concerns.
Dr PawPaw
Another British-born skincare brand. Dr PawPaw has a range of skin care, body care and hair care treats that are packed with natural ingredients and brighten up your bathroom with its rainbow-bright packaging.
Dr Levy Switzerland
Medi-luxe brand with a conscience’ Dr. Levy was co-founded by one of Switzerland’s top aesthetics botox doctors and pioneer in non-surgical aesthetic treatments, Dr Phillip Levy.
Dr Levy invented the Nefertiti Lift, which re-contours and straightens the jawline without surgery, and is renowned by industry professionals across the globe.
As a dermatologist by training, he was also fascinated by non-invasive skin treatments that could complement the results of injections and spent 15 years working on dermal stem cell research. The result? A range of skin care products that give noticeable results.
Created in Sweden by a British founder, Shaun Russell, Skandinavisk is a lifestyle/personal care brand that creates hand soaps and creams, bodycare, candles and more, all based around Scandinavian ingredients and principles to bring a little bit of Scandi comfort to life.
Teaology Skincare
A whole skin care brand entirely dedicated to the antioxidant-rich drink, tea. The Italian beauty brand works with different types of tea (eg green, black, white, matcha) in its formulations to tackle specific skincare concerns.
Qiriness
French-born skin care brand was created by Korean Mi-Ryung Beilvert who inherited the ancient Korean beauty rituals and unique skin culture from her mother and fused it with western beauty after moving to France.
Beauty Pro
The UK-born skin care brand based around K-beauty principles was famous for its sheet masks, but has also made waves in other subcategories of skin care, such as its use of beauty devices and LED masks.
Glowery
A wellness-beauty hybrid brand that is aimed at Gen Z.
The ‘made-in France’ brand has blended topical science-based skin care with wellness-boosting supplements and lovingly packaged the range in fun-filled rainbow-bright bottles that are just made to star in TikTok and Instagram posts.
Sophie’s Garden
After five years of research, ‘mindful clean beauty’ brand Sophie’s Garden developed its Cell Conductor Complex, which it said, “works in the pores of the cell nucleus.”
The luxury products and produced and quality-tested in Switzerland.
Lumene
Born in Finland and now established as one of the biggest beauty brands across Scandinavia, Lumene creates cosmetics made with upcycled local ingredients. Arctic cloudberries and organic birch sap are just some of the skin-nourishing treats that can be found in its carefully crafted formulations.
Cocunat
Spanish science-led clean skin care brand takes a beauty-from-within approach and its range mixes topicals, cosmeceutical and nutraceutical products, to help improve skin from all angles.
Argentum
A London-born skin care brand that’s based on a mix of science and spirituality and uses healing silver in the formulations.
The brand’s founder worked with a dermatologist to create the patented complex of Silver Hydrosol & DNA HP that is at the heart of its formulations.
Virgo Milano
The Italian colour cosmetics brand offers a range of quality products for the eyes, lips and face and is based around ethereal and mysterious-looking packaging and branding.
Le Mini Macaron
Le Mini Macaron is a nail colour and care brand that offers an –on-the-go solution to create a long-lasting manicure anywhere in just 15 minutes. Inside the kit, there is a one-step gel polish and portable LED lamp that’s shaped like a colourful mini macaron.
